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Niko Brim Helps Ms. Opal with Sotheby’s Auction of Juneteenth Sneaker


VME will donate proceeds from the sale of the Sneaker to Hip-Hop Public Health and lifelong Juneteenth activist Opal Lee’s social impact organization Unity Unlimited on behalf VME Recording Artist Niko Brim.

LIVE AUCTION SEPTEMBER 15, 2020 AT SOTHEBY’S NEW YORK CITY @ 6PM EST  - To register to bid or for auction details click here

Niko Brim’s unique pair of Nike Air-Force Ones were unveiled on June 19, 2020, designed by renowned sneaker customizer, Sierato, under the creative direction of 93-year social-impact leader and lifelong Juneteenth activist Ms. Opal Lee. The custom-painted Juneteenth sneakers will be put to auction with proceeds to be split between two organizations—Hip Hop Public Health, led by Doug E. Fresh & Dr. Olajide Williams, and Unity Unlimited, Inc.

Brim conceptualized the collectible kicks with inspiration drawn from the nation's foremost Juneteenth ambassador, Ms. Opal Lee. This unique pair, designed by famed sneaker customization artist Sierato, features a red, white, & blue color scheme, incorporating a unifying theme of freedom for all, while honoring the contributions of the African-Americans who helped build the nation.

The bold sneakers feature song lyrics from Brim's single, "Hard to Believe" and symbolic imagery, which includes the official Juneteenth flag, and the Black Power raised fist emblem, a nod to timeless, silent protest at the 1968 Olympic Games in Mexico City when sprinters Tommie Smith and John Carlos hoisted their clenched fists while accepting their medals. It also features the number "2.23" across the toe box in memory of Ahmad Arbery, the unarmed African-American man pursued and fatally shot while jogging in Georgia.

As the ever-burgeoning Black Lives Matter movement continues to grow and demand accountability, reflection, and change, Brim and Lee's shoe hopes to inspire a unity that spans generations, strengthening the nation and memorializing Juneteenth as part of a holistic view of American history.

We are proud to be in Sotheby's inaugural, first-ever dedicated Hip Hop auction to be presented at a major international auction house and featured alongside coveted hip-hop memorabilia, including an iconic crown worn by The Notorious B.I.G. (aka Christopher Wallace) during his last portrait session, and love letters penned by a teenage Tupac Shakur.

For more information and to view the making of the Juneteenth custom creation click here.



To every person that participated including every car driver and passenger, every corporate sponsor, public official and civil servant to all the people who lined the streets and those who even walked with us, Ms. Opal and the entire Juneteenth Fort Worth team appreciate your public support. We are sure we made history with more than 300 cars following her as she completed the 2.5 miles from the Fort Worth Convention Center to Will Rogers Auditorium. Not one car got out of the caravan in the 1.5 hours it took her to complete the journey. 

Ms. Opal wants you to know "My feet are tired, but my soul is happy! Thanks so much for your support. If you haven't already, please sign the petition so Congress knows it's not just one little old lady in tennis shoes who wants Juneteenth to be a national holiday."

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